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Aura Media Group & Greenstone Data Solutions Partnership
We are thrilled to announce a groundbreaking partnership that brings together two industry leaders in data management and marketing optimisation. Aura Media Group and Greenstone Data Solutions have joined forces to transform how organisations clean, optimise, and model their customer and prospect data—delivering enhanced ROI while ensuring complete regulatory compliance.
This strategic alliance combines Greenstone's sophisticated data modelling and hygiene technology with Aura's proven expertise in multi-channel data management for marketing campaigns. The result is a powerful, integrated approach that empowers brands to activate their customer data more effectively than ever before.
Our collaboration represents a significant advancement for data-driven organisations seeking to maximise the value of their customer information while maintaining the highest standards of data governance and protection. Through this partnership, we're setting a new benchmark for data optimisation in the UK market.
Unlocking the Full Potential of Your Customer Data
Aura Media Group and Greenstone Data Solutions are proud to announce an exclusive partnership focused on delivering better outcomes for data-driven organisations.
This collaboration brings together Greenstone's advanced data modelling and hygiene technology—the engine behind Aura's proprietary 'AURA' profiling—with Aura's proven strength in managing and delivering multi-channel data for marketing campaigns.
The result is a smarter, faster, and more cost-effective way for brands to clean, optimise, and activate their customer data—enhancing campaign performance while ensuring compliance and reducing waste.
Industry Leaders on Our Partnership
"This partnership allows us to offer clients even more value—combining precision audience modelling with real-time data hygiene. It's about getting more from the data you already have."
Chris Hadland,
Co-Founder, Aura Media Group
"We're excited to bring Greenstone's technology to a wider audience. Working with Aura gives us a way to enhance not just the quality of the data, but the insights and impact that follow."
Jon Hinkley,
Managing Director, Greenstone Data Solutions
"Clean data isn't just a compliance box-tick—it's the foundation of high-performing campaigns. Working with Greenstone means we can offer our clients faster turnaround, full transparency, and substantial cost savings."
Mark Coffey,
Co-Founder, Aura Media Group
Smarter Data. Sharper Campaigns.
A fully integrated approach to compliant, high-performing, cost-efficient data.
The Offering
Advanced Data Modelling
Leverage Aura's proprietary profiling system to segment and target your audience with unprecedented precision. Our modelling techniques identify patterns and opportunities that traditional approaches miss, allowing for more nuanced campaign design.
Real-time Data Platform
Gain access to Greenstone's industry-leading data suppression and cleaning platform, delivering real-time validation and enrichment. This ensures your customer data remains current, accurate, and actionable throughout the campaign lifecycle.
Free Data Health Audits
Benchmark your current data quality against industry standards with our comprehensive health check. We'll identify specific areas for improvement and quantify the potential ROI of enhanced data hygiene practices.
Cross-Channel Optimisation
Receive full support for campaign optimisation across direct mail, email, and telemarketing channels. Our integrated approach ensures consistent messaging and performance across all customer touchpoints.
What It Means For You
Cost Savings
Reduce wasted spend with automated data hygiene that identifies and eliminates duplicate, outdated, or irrelevant records. Our clients typically see a 15-20% reduction in campaign costs through improved targeting efficiency.
Speed
Benefit from same-day audits, cleansing, and ready-to-use data. Our streamlined processes eliminate bottlenecks in your campaign timeline, allowing for more agile marketing responses and faster time-to-market.
Precision Targeting
Utilise pre-modelled data for higher campaign efficiency. Our predictive analytics identify your most promising prospects, enabling you to focus resources where they'll generate the greatest return.
Compliance
Receive full support for DMA and GDPR requirements. Our compliance-by-design approach ensures your data practices meet all regulatory standards, protecting both your customers and your brand reputation.
Find out more?
Connect with the team to learn how Aura Media Group and Greenstone Data Solutions can empower your marketing efforts.
Aura Media Group
Chris Hadland
Co-Founder, Aura Media Group Ltd
07879 041401
Greenstone Data Solutions
Jon Hinkley
Managing Director, Greenstone Data Solutions
07950 249689