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PRIVACY STATEMENT
We know you care about your privacy and security, so we treat your information with the highest standards of confidentiality and security. We are committed to protecting your privacy and will only use the information that we hold about you lawfully, in accordance with the Data Protection Act (2018), The General Data Protection Regulation 2016/679 (GDPR), the Privacy and Electronic Communications Act (2003) and other regulatory requirements.
PRIVACY POLICY
Introduction
Aura Media Group Limited ("Aura Media Group" or "we") Company registration 11239047. Registered in England and Wales with registered office of Aura Media Group Ltd, c/o RSZ Accountancy Limited, Archdeacons House, Ipswich, Suffolk, IP1 3BX.
Aura Media Group is registered as a data controller with the ICO Office (Information Commissioner's Office) in the United Kingdom with registration ZA324659. We seek to fully comply with the General Data Protection Regulation ("GDPR") 2018 and the Data Protection Act 2018.
Our Data Sources
Aura Media Group will act on behalf of marketing companies purchasing data for their outbound telemarketing teams. As an agency, Aura Media Group has existing sources of data, the sources will continuously change to give choice, variation to ensure consistency to the data supplied.
Aura's database is built from key data partners who have been audited and checked to ensure they comply with all industry required regulatory standards. These are online competition, prize draw, offers, lifestyle and comparison sites.
Our Commitment
We will never process sensitive information about you without your explicit consent. The information we hold will be accurate and up to date. You can check the information that we hold about you at any time by contacting us at [email protected] or writing to us at DPO, Aura Media Group Limited, Ground Floor, Suite F, Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ.
Before receiving data from a Data Source, Aura Media Group will always:
  • Make comprehensive quality checks on the data collection source to ensure the data is fairly and unambiguously collected.
  • Ensure the supplier source has completed and passed the Due Diligence required by Aura Media Group prior to orders being placed.
  • Complete a GDPR Risk Assessment of the individual data collection points. The consumer must also have the 'Right to be forgotten' and any opt in must being a 'positive' action.
Why Aura Media Group processes personal data:
  • To enable the business to fulfil its function of supplying data to its clients for use in their direct marketing activities
  • For the performance of a contract
Under the GDPR there are six identified reasons for processing:
  • Consent: the individual has given clear consent for you to process their personal data for a specific purpose.
  • Contract: the processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract.
  • Legal obligation: the processing is necessary for you to comply with the law (not including contractual obligations).
  • Vital interests: the processing is necessary to protect someone's life.
  • Public task: the processing is necessary for you to perform a task in the public interest or for your official functions, and the task or function has a clear basis in law.
  • Legitimate interests: the processing is necessary for your legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect the individual's personal data which overrides those legitimate interests.
Your Data and How We Use It
What We Collect
We only hold personal information about you that you have shared with our data partners. Including but not exclusively, forename, surname, address, telephone number, email address, IP address, device type, lifestyle and demographic data.
Who We Share With
The data we receive from a data source may be shared with one or more data controller; the data controller(s) may have either been named or described by the data source at point of collection. You can contact us to change your marketing preferences at any time.
How We Protect It
Your personal data is personal to you and it should stay safe and private. We protect your details through staff training, investing in technology and following strict handling and storage procedures. All data is only kept for 24 months on our secure platform before being deleted.
Your Rights
You have the right to know what information we hold about you, to have it corrected, to object to processing, to request erasure, and more under GDPR. To exercise your rights, please contact us using the details in the communication section.
What do we use your data for?
Your data is used by Aura, our clients and their brands for the following purposes:
  • Verification and enhancement of customer and marketing databases – to help our clients keep their own databases up to date and to add extra information to help them make better decisions about how and when to communicate with you
  • Enhance targeting relevance through market research, analysis, segmentation and profiling – to provide relevant and targeted marketing to consumers by preferred channel
  • Identity verification, credit and risk management, revenue collection, database tracing activities – to help our clients protect you – and themselves – from financial harm such as fraud or identity theft
  • Email marketing – If you give permission to be contacted by advertisers via email
  • Direct Mail – If you give permission for advertisers to contact you by post
  • Telephone marketing – If you give permission for advertisers to contact you by phone
  • Data linking – Your data may be used for linkage purposes – linking offline data with online IDs for targeting and identity resolution purposes
Aura Media Group Brands
Sectors covered by Aura Media Group
Your data may be used by our clients and their brands in the following areas:
Automotive
Car dealerships and manufacturers
Careers and Education
Job opportunities, college course details
Charity
Volunteering, events
Entertainment and Leisure
Sporting events, local activities
FMCG
Supermarkets, pharmacies
Finance
Bank accounts, credit cards, loans, mortgages, investments, pensions and savings
Your Rights and How to Contact Us
1
The right to be informed
You have the right to be told how your personal data is being processed
2
The right of access
You can request access to your personal data through a Subject Access Request (SAR)
3
The right to rectification
You can ask us to update any personal data if you think it's wrong, out of date, or incomplete
4
The right to erasure
Also known as 'the right to be forgotten' - you can request deletion of your data
5
The right to restrict processing
You can ask us to limit how we use your data
6
The right to data portability
You can ask for your data in a machine-readable format
7
The right to object
You can object to the processing of your personal data
8
Rights related to automated decision making
Protection against automated decision making and profiling
How to opt out
If you have received marketing and would like to stop these please contact us using the details provided below in the communications section - you will receive a response within 48 working hours to confirm your request has been received.
A member of the compliance team will respond to your queries.
Aura Media Group will contact any associated data source and request that they remove you from further marketing calls/being passed to any other organisations.
Aura Media Group will also add you to an internal 'Do Not Call' list. This means that if Aura Media Group is to receive your information again from another collection source of data this would immediately override this new feed of data and ensure Aura Media Group does not pass on your information again.
Right to be forgotten; as a data subject you do have the right to be forgotten – again if you wish to exercise this right please contact us using the details provided below. This may mean that Aura Media Group would not keep any trace of your record, therefore if the record was received again by Aura Media Group there would be no way of screening this data to prevent it not being passed to another client for marketing calls.
To reduce unsolicited telemarketing, we would recommend that you go to www.tpsonline.org.uk and register – this is the Telephone Preference Service. When required, Aura Media Group screens any data against the Telephone Preference Service.
To reduce unsolicited direct mail, we would recommend that you got to www.mpsonline.org.uk and register – this is the Mailing Preference Service. When required, Aura Media Group screens any data against the (MPS) Mailing Preference Service.
How you can contact us
If you have any questions, comments or complaints about Aura Media Group, please contact using the below details:
In writing to Aura Media Group Limited, Ground Floor, Suite F, Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ
01442 345005
Changes to this policy
We may amend this policy if the way we process your data, or the law relating to this, changes.
This Policy was last updated 1st January 2025.
If you ever feel your complaint has not been dealt by us to your satisfaction, you also have the right to complain to a relevant supervisory body - the Information Commissioner's Office (ICO) can be found at: https://ico.org.uk
01442 345 005
Aura Media Group Limited, Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ
Aura Media Group Limited is registered in England and Wales, company registration number 11239047 regulated by the Financial Conduct Authority (FCA) in respect of regulated claims management activities; that registration is recorded on the Financial Conduct Authority website register.fca.org.uk (Firm Reference Number 835708).
ICO reference number ZA324659.